China’s oldest winery announces a major leadership change

Ningxia, Chinese fine wine
Ch Changyu-Moser XV
Sun Liqiang, who has held the position for 20 years, officially retired last December but his replacement was not announced until 10 January, reported Chinese media National Business Daily.
The change was hailed by the newspaper as “a new era” for the state-owned Chinese winery, as the company tries to reach a wider global audience while competing with a growing number of domestic boutique wineries from Ningxia, Xinjiang in northwestern China and the even more ambitious wine project in Yunnan by LVMH.
The oldest winery in China founded by Zhang Bishi in 1892, Changyu under the leadership of Sun has cranked up its production volume, expanding its vineyards from its original base in Shandong peninsula in eastern China to Beijing, Liaoning, Xinjiang, Ningxia and Shaanxi to a total of more than 30,000 mu (20,000 hectares).
Internationally, the winery has been championing Cabernet Gernischt (Carmenere) with its flagship ‘Noble Dragon’ label. The wine reportedly ...... Read More Here

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