中国醇鉴 - Why it’s difficult to sell wine in China (part I)

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Why it’s difficult to sell wine in China (part I)

By 李德美 / LI Demei

13 OCT 2015
Demei's View - Wine Communication from a Chinese Winemaker
After we stepped into the new millennium, wine and its culture have been widely spread across China, and became a fairly common topic in people’s daily lives. It’s fair to say that compared to its peers, wine as an alcoholic beverage gets the most exposure through various media.
However, the actual sales of wine are not in proportion to the amount of exposure it gets. It seems everyone is talking about wine, but in fact wines are not selling as well as you would expect.
In other words, although wine as a product has created a lot of buzz in the market, the actual sales don’t make up for it. This suggests that at the moment there are some serious issues that need to be addressed in the wine trade.
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Decanter 中国醇鉴 - Why it’s difficult to sell wine in China (part I)

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