Kieu Hoang Winery Announces China Distribution Agreement - MarketWatch

NAPA, Calif., Sept. 30, 2014 /PRNewswire/ -- In its effort to expand distribution network in China, the Kieu Hoang Winery is pleased to announce its exclusive agreement through Shanghai KHKMY Import & Export Co., Ltd., with Jianmin Pharmacy, a subsidiary of Guangzhou Pharmaceuticals Corporation.
According to Ian Scally, General Manager of the Kieu Hoang Winery, the recent distribution agreement will help the Winery market its wine both online and offline towards its Chinese customers. Scally said, "Marketing wine in a pharmacy in the United States is a very usual practice, whereas in China, this is unique as Jianmin Pharmacy Chain is the only pharmacy with license to sell wine."
Jianmin Pharmacy will start marketing Kieu Hoang Winery wines to its existing 500,000 online customers on November 1, 2014. Scally commented, "The Winery is pleased to tap into the existing customer base of Jianmin Pharmacy, and bring our wines to the........ read more

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